5 Ways to Drive the Success of Influencer Relations

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations programme, we appreciate that we’ve only told half the story; what’s a story without a happy ending? Understanding where you can go wrong …

Entrepreneurship Isn't Just for the Startups Anymore

Entrepreneurship Isn’t Just for the Startups Anymore

How can we best prepare our team and brands for jobs that don’t yet exist? I’ve recently realized that – although I’ve been with one company for some time now – I’ve actually been able to enjoy four different careers in sales, channels management, talent and leadership development, and marketing. I’m sure many of you have had the same experience …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …

7 Ways to Make Your Business More Socially Conscious

7 Ways to Make Your Business More Socially Conscious

Social Entrepreneurship 7 Ways to Make Your Business More Socially Conscious Adding charity and service to what your company values will pay dividends in the employees you attract and the customers you keep. Image credit: Hero Images | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Being a more socially conscious …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

Customer success is the key to business growth

Customer success is the key to business growth

Many companies would report they run an effective customer service function, yet how many can provide tangible evidence that they manage the customer or client experience through a systematic and proactive approach? Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. This by no means de-values the …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

Why You Should (Sometimes) Celebrate Your Sales Team's Failures

Why You Should (Sometimes) Celebrate Your Sales Team’s Failures

Try having your sales team members write down the circumstances of their failures. You’ll be surprised at the insights that emerge. Reader Resource As often as experts offer counter-intuitive lessons about the amazing, life-changing results of failure, the fact of the matter is that most listeners don’t really believe them. After all, we all know people who have failed and never gotten …

5 Most Common Reasons why Influencer Marketing Fails

5 Most Common Reasons why Influencer Marketing Fails

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer …

B2B influencers make strides on LinkedIn with focus on what works and what doesn't

B2B influencers make strides on LinkedIn with focus on what works and what doesn’t

With a number of B2B industry leaders standing out amongst a total of 160,000 articles published on the LinkedIn network weekly, influential marketers focusing on management, culture, marketing and social have gained larger followings with 64 times more comments, 52 times more likes, and 24 times more shares on their articles than average users, LinkedIn reports.Each of LinkedIn’s top writers …