Three Major Shifts That Will Transform Video Marketing in 2017

Three Major Shifts That Will Transform Video Marketing in 2017

2016 was a good year for video marketing. 2017 will be extraordinary. Marketers know that video has become critical throughout the buying cycle, and sales teams are catching on as well. Brands are no longer asking whether video is a worthwhile investment; the days of “why video?” have given way to the who, what, when, where and how. Over 90% …

Don't Miss These 3 Social Media Trends in 2017

Don’t Miss These 3 Social Media Trends in 2017

We’ve just finished one of the biggest social media years ever. Live video became huge, fueled by Periscopeand Facebook Live. Half-baked ideas for apps came and went. We still have no idea if Twitter will survive. 2016 planted several key seeds that will blossom in 2017. From what I can see, here are the biggest social media trends of the …

What Facebook's Head of Advertising Wants to See Happen in 2017

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company’s newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook’s vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful. Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don’t use smartphones in …

Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed. Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with …

How to Win More Customers and Influence People in Your Business

How to Win More Customers and Influence People in Your Business

The most powerful way to grow your business and your career these days is to become a visible influencer in your domain. People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. You don’t have to be the smartest person in the room to be an influencer, but you …

Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …

How Brands Use 360 Video (And Why You Should Too)

How Brands Use 360 Video (And Why You Should Too)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. There is a lot of …

Why Twitter Won't Be Around in 5 Years

Why Twitter Won’t Be Around in 5 Years

The favorite social networkof our 45th President might not even live to see the end of his first term. While Facebook has been on a rocketship of fiscal growth, the userbase ofTwitterhas remained largely stagnant over the past couple of years. Many experts (and shareholders) feel that Twitter isn’t long for this world — and I agree. Twitter has failed …