5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

It's Time to Get Serious About Understanding Social Media and Content Engagement

It’s Time to Get Serious About Understanding Social Media and Content Engagement

A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant?  To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right?  If you could see that 5% of the content your brand created drove 90% of all the social media engagement, would you find …

What to Do in Your First 30 Days as a Content Marketing Manager

What to Do in Your First 30 Days as a Content Marketing Manager

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, it has been a whirlwind. While …