Social Media Marketing: Build an Online Presence

Social Media Marketing: Build an Online Presence

But what I’m about to tell you will give you the answer to all your online social media marketing woes: Building a great online presence is the same as building a great business. Small businesses get overwhelmed by the online world as they have less money to spend and there are so many options today. But if you build your …

Where Do Business Goals Fit in a Storified Content Strategy?

Where Do Business Goals Fit in a Storified Content Strategy?

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes …

Are You Doing Demand Generation Right?

Are You Doing Demand Generation Right?

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead of just generating leads to sell to, demand generation is a more intensive process that aims to spread marketing messages to audiences that would be receptive to that form of …

How You Can Get More Customers In 2017

How You Can Get More Customers In 2017

The new year is upon us, and businesses are down on planning their marketing strategies for the year. All most businesses want to achieve is more profit, but your marketing strategy is usually not the only thing that needs some fine tuning. Rahul Aggarwal, CEO of one of the largest design and logo marketplace, which has 37,000 registered designers producing …

How to Create Personas for Content Marketing with Ardath Albee

How to Create Personas for Content Marketing with Ardath Albee

Knowing your audience is a critical element of any content marketing strategy. Your content needs to speak to your audience’s wants and needs; it must provide enough value to capture and hold their attention. That level of relevance can only come from a thorough knowledge of who you’re targeting and what they want. As we put together The Sophisticated Marketer’s …

How to Maximize Customer Engagement with Social Media

How to Maximize Customer Engagement with Social Media

Social media marketing is a popular tool used by businesses all over the world. However, some social media marketing strategies are more effective than others. In order to get the most possible benefit out of your presence on social media, you need to focus your strategy on improving customer engagement. Here are some tips to help you get started. Large …

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to …

5 Ways to Supercharge Your Video Influencer Marketing

5 Ways to Supercharge Your Video Influencer Marketing

If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowlfound that 88% of businesses consider videos to play an important role in their marketing strategy. The survey also found that videos can provide solid ROI by boosting traffic, conversions, and sales. So when …

Why It's Time to Reset Expectations for Content Marketing

Why It’s Time to Reset Expectations for Content Marketing

Mark Ritson, a marketing professor at the Melbourne Business School in Australia, recently published a column at Marketing Week titled “Is content marketing a load of bollocks?” As you might expect, the column created quite a stir in the content marketing world. Professor Ritson makes two arguments in his column. First, he contends that content marketing isn’t really different from …

Why Podcasting Matters to Marketing [Infographic]

Why Podcasting Matters to Marketing [Infographic]

If you’re looking for a new marketing strategy, podcasts are a great answer. Podcasts are versatile, powerful, and informative. Plus, with multiple hosting platforms available, you can expand your brand awareness many times over. With so much potential in one marketing medium, it’s a wonder that every marketer doesn’t have their own podcast. In the meantime, this is why you …