8 Tips to Create a Successful Influencer Marketing Campaign

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners and CMOs reached out to me with questions. While my influencer marketing agency works with brands that have large budgets, I wanted to put together some …

The Best Kept Secret of Social Media Video & Influencer Marketing

The Best Kept Secret of Social Media Video & Influencer Marketing

The future of marketing is here, and here at Solarity Studios, we know that Influencer marketing is not only a cost effective marketing approach, it’s actually critical to the success of a brand’s overall marketing strategy. Utilizing influencers to educate their audiences about a brand is more effective than any other form of marketing. While on the surface, influencer marketing seems simple, it is …

Content Marketing Strategy: Considering Existing vs. New Customers

Content Marketing Strategy: Considering Existing vs. New Customers

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content marketing created for new vs. …

5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

How LinkedIn Connections Work And How You Can Utilise Them For Your Business Marketing

LinkedIn is the world’s largest business networking and marketing association, having 450 million members in June 2016. Therefore, as a B2B marketing tool, the strength of the platform lies in the connections you make, and how you leverage these relationships to grow your business. It is easy enough to get connections on LinkedIn, but in order to use them to …

5 Reasons Why You Need Social Media Marketing Services

5 Reasons Why You Need Social Media Marketing Services

Well, it is pretty obvious that social media is ruling the marketing world. In other words, social media presence has become mandatory for all businesses. There are many reasons why social media marketing services are the need of the hour for a business to run profitably. Here, we share top five reasons why a unique and well-designed social media marketing …

Social Media Marketing: Build an Online Presence

Social Media Marketing: Build an Online Presence

But what I’m about to tell you will give you the answer to all your online social media marketing woes: Building a great online presence is the same as building a great business. Small businesses get overwhelmed by the online world as they have less money to spend and there are so many options today. But if you build your …

Where Do Business Goals Fit in a Storified Content Strategy?

Where Do Business Goals Fit in a Storified Content Strategy?

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes …

Are You Doing Demand Generation Right?

Are You Doing Demand Generation Right?

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead of just generating leads to sell to, demand generation is a more intensive process that aims to spread marketing messages to audiences that would be receptive to that form of …

How You Can Get More Customers In 2017

How You Can Get More Customers In 2017

The new year is upon us, and businesses are down on planning their marketing strategies for the year. All most businesses want to achieve is more profit, but your marketing strategy is usually not the only thing that needs some fine tuning. Rahul Aggarwal, CEO of one of the largest design and logo marketplace, which has 37,000 registered designers producing …