How to Find Social Media Influencers with Ease

How to Find Social Media Influencers with Ease

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. “There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. …

In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

Are You Doing Demand Generation Right?

Are You Doing Demand Generation Right?

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead of just generating leads to sell to, demand generation is a more intensive process that aims to spread marketing messages to audiences that would be receptive to that form of …

How You Can Get More Customers In 2017

How You Can Get More Customers In 2017

The new year is upon us, and businesses are down on planning their marketing strategies for the year. All most businesses want to achieve is more profit, but your marketing strategy is usually not the only thing that needs some fine tuning. Rahul Aggarwal, CEO of one of the largest design and logo marketplace, which has 37,000 registered designers producing …

8 Things You Need to Understand About Social Media

8 Things You Need to Understand About Social Media

Come on folks, it’s almost 2017 and some of you still don’t understand what to expect from social media marketing. Shame on you! Ok, to be fair, there are still many emerging brands who are just starting to venture down the road of influencer marketing and paid social campaigns, so let’s just say this piece is for you. Social Media …

2017 Social Media Customer Service Predictions

2017 Social Media Customer Service Predictions

I recently heardJay Baerrefer tosocial media as a spectator sportand couldn’t agree more. We’ve had a front row seat to watch the evolution of social media customer service where we’ve bounced from one viral disaster after another. In the process, it has become a viable customer service channel, so much so that the market is full of social media tools …

How to Create Personas for Content Marketing with Ardath Albee

How to Create Personas for Content Marketing with Ardath Albee

Knowing your audience is a critical element of any content marketing strategy. Your content needs to speak to your audience’s wants and needs; it must provide enough value to capture and hold their attention. That level of relevance can only come from a thorough knowledge of who you’re targeting and what they want. As we put together The Sophisticated Marketer’s …

How to Prepare and Keep Your Content Strategy in Check

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drivethree times as many leadsas traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and …

Content marketers – don’t be afraid to work for exposure this year

Content marketers – don’t be afraid to work for exposure this year

I’m a content marketer – and I’m also a concert photographer. If I’m awake and not writing, creating or thinking about content, then the chances are I’m either at a concert with my camera, planning a trip to a concert with my camera or going through the pictures that I took at a concert with my camera. Photography is a …

Time on page and its value for your content strategy

Time on page and its value for your content strategy

Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in …