How to Prepare and Keep Your Content Strategy in Check

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drivethree times as many leadsas traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and …

Content marketers – don’t be afraid to work for exposure this year

Content marketers – don’t be afraid to work for exposure this year

I’m a content marketer – and I’m also a concert photographer. If I’m awake and not writing, creating or thinking about content, then the chances are I’m either at a concert with my camera, planning a trip to a concert with my camera or going through the pictures that I took at a concert with my camera. Photography is a …

Time on page and its value for your content strategy

Time on page and its value for your content strategy

Nearly everything we produce online these days is content. It varies in depth, breadth and purpose from fun and shareable to detailed and converting. In business terms, the former equals more leads and the latter means better quality leads. Ultimately, your content strategy becomes a balancing act where you draw in more of your audience whilst sifting through it in …

The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …

Three Major Shifts That Will Transform Video Marketing in 2017

Three Major Shifts That Will Transform Video Marketing in 2017

2016 was a good year for video marketing. 2017 will be extraordinary. Marketers know that video has become critical throughout the buying cycle, and sales teams are catching on as well. Brands are no longer asking whether video is a worthwhile investment; the days of “why video?” have given way to the who, what, when, where and how. Over 90% …

The 4 Key Marketing Systems to Attract Organic Search Visitors

The 4 Key Marketing Systems to Attract Organic Search Visitors

It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience is going to be able to find your post in the search rankings. Simply put, if you’re not on the first …

Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

Marketing for Social Selling Success

Marketing for Social Selling Success, an interview with Timothy Hughes

This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role of marketing for social selling success? “Some people are adding an S to the word to make it “smarketing,” which highlights …

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

Not all startup CEOs are created equal. And, the skill sets a startup needs during its formative days are very different than the skill sets needed when the company starts to scale. Let’s compare the role of a CEO in businesses between zero to $10MM in revenues (early stage), versus the role of CEOs in businesses between $10MM to $50MM in revenues (growth stage) …

Avoid These Terrible Tactics That Destroy B2B Brand Trust

Avoid These Terrible Tactics That Destroy B2B Brand Trust

As a marketer, I personally get to experience a lot of the sales and marketing tactics that we practice in the craft. And I watch with utter dismay as others make the rest of us look bad with scurrilous tactics.  It goes something like this. Entrepreneurial types or inexperienced marketers: Seriously. It’s ridiculous. Psst….here’s a secret. We know that we didn’t give you permission to ping …