Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

How Mazda's marketing evolved from company-centric to experience-driven

How Mazda’s marketing evolved from company-centric to experience-driven

Over the past few years, Mazda has successfully evolved from company-centric to experience-driven marketing, with digital now accounting for more than 40% of its spend while loyalty, search interest, video views and sales are all growing.  While still a relatively small player, with less than a 2% share of global auto sales, the 97-year-old brand has nevertheless been through its …

5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

The Top 25 Small Business Influencers You Need To Know

The Top 25 Small Business Influencers You Need To Know

Small businesses need a lot of learning from different sources, experts and journals. There are lots of personalities who can give you an advice on your problems, or guide you in a better direction. These influencing personalities can make your small business a success. All you need to do is follow their lead. Twitter has lots of small business influencers, …

Entrepreneurship Isn't Just for the Startups Anymore

Entrepreneurship Isn’t Just for the Startups Anymore

How can we best prepare our team and brands for jobs that don’t yet exist? I’ve recently realized that – although I’ve been with one company for some time now – I’ve actually been able to enjoy four different careers in sales, channels management, talent and leadership development, and marketing. I’m sure many of you have had the same experience …

7 Influencer Marketing Trends In 2017

7 Influencer Marketing Trends In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …

Data becoming indispensable to marketers around the world

Data becoming indispensable to marketers around the world

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) …

Where 11 Types of Content Fit Into Your Sales Funnel

Where 11 Types of Content Fit Into Your Sales Funnel

You have the subscriber. They’re in your email funnel. Now, it’s up to you to not leave them hanging! Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is …

New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …