How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

What Storytelling Means for Industry Influencers

What Storytelling Means for Industry Influencers

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what I am not advocating. Marketing …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

9 Types Of Blog Posts That Will Boost Traffic

9 Types Of Blog Posts That Will Boost Traffic

You work hard on every blog post. Word by word, line by line to make your blog posts perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach marketing process you can do. But still, sometimes they just don’t deliver the traffic, shares, and leads you were hoping for. It’s simply because your audience doesn’t like …

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content Whoever you think is your target audience, make sure that they really are. Image credit: Geber86 | Getty Images —Shares January 20, 2017 When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative …

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market Discover the characteristics you’ll need to grow your brand. Image credit: Shutterstock January 20, 2017 “Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this …

4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …