How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

12 KPIs you must know before pitching your startup

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted …

Integrate Your Offerings to Create a True Omni-Channel Experience

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and move to another as they …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

The Biggest Priorities for 62 Buyer Personas [New Research]

The Biggest Priorities for 62 Buyer Personas [New Research]

Every prospect has different objectives, priorities, and personal motivators. That’s why it’s incredibly dangerous for a salesperson to make assumptions or rush to conclusions: If they’re wrong, they risk alienating the buyer and even permanently losing their trust. However, there’s an equal danger in entering the sales conversation without any expectations of what the prospect wants. The typical professional has …

The 3 Cs Of 2017:  Content

The 3 Cs Of 2017: Content, Commerce, And Customer Experience

If 2016 could be summed up, it would be the year of data. For months we’ve discussed it, watched CMOs invest in it, and listened endlessly to people talking about its synergy with creativity. At the end of it all, we find ourselves with heaps of data—and probably not enough to show for it. That’s why 2017 will be different, …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Social media marketing has been around for years now, with businesses of all sizes using it to increase their brand awareness and to connect with their audiences. However, as with any emerging market, mistakes are being made that could be affecting your social media success. In this blog post, I’m going to share 3 of the top mistakes I’ve noticed …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

How Mazda's marketing evolved from company-centric to experience-driven

How Mazda’s marketing evolved from company-centric to experience-driven

Over the past few years, Mazda has successfully evolved from company-centric to experience-driven marketing, with digital now accounting for more than 40% of its spend while loyalty, search interest, video views and sales are all growing.  While still a relatively small player, with less than a 2% share of global auto sales, the 97-year-old brand has nevertheless been through its …