5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

Why It’s Time to Stop Reading About Content Marketing and Start Doing It

Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know: Overwhelmingly, these statistics reflect the fact that marketers understand the important role content marketing can play in their campaigns and see the value in investing in it as a business strategy. But let me ask you …

Social Media Marketing vs Traditional Marketing for Small Businesses

Social Media Marketing vs Traditional Marketing for Small Businesses

There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see it, is market approach. First of all, traditional marketing is designed to have a shotgun effect, i.e. mass marketing …

4 Reasons Why Your Business Should Invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety …

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019. However, marketers’ approach to content marketing needs to …

How to Create a Killer Personal Brand

How to Create a Killer Personal Brand

Recently, I had an interesting coffee date with my husband. Not that our coffee dates are usually boring but you know… they’re more a couple of hours just to ourselves where we usually wind up discussing our kids… which we are trying to take a small break from… *cue Alanis in the background* Anyway, back to the interesting part of …

Personal Branding: Building Your Brand of Gold

Personal Branding: Building Your Brand of Gold

To many people, the obvious examples of a “brand” means things such as the smiling faces of realtors decorating benches at bus stops or the over-caffeinated car salespeople in Stetson hats on local TV. It has never been a top priority for salespeople or marketers to actively and deliberately build a personal brand–either for the individuals themselves or the organizations …

How to Use Social Media to Grow Your Startup

How to Use Social Media to Grow Your Startup

When budgeting for the growth of your startup, expenses can quickly add up. Thanks to social media, marketing doesn’t have to be a big expense, or even an expense at all. You have access to all different types of people on social media and chances are your ideal audience is on there. If you’re ready to use social media to …

Influencer Marketing in B2B: Why Video is the Way to Go

Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …