Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019. However, marketers’ approach to content marketing needs to …

Why Agencies of the Future Must Have Distribution Platforms

Why Agencies of the Future Must Have Distribution Platforms

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of agencies are currently testing distribution …

Why Aren't Brands Embracing B2B Influencer Marketing?

Why Aren’t Brands Embracing B2B Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, retail, media, and agency marketers. But here’s the problem: where’s the data about whether or not influencer marketing works for …

4 Content Marketers Experimenting Their Way to Engagement

4 Content Marketers Experimenting Their Way to Engagement

With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd?  One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.  Lean employs an Ideas —> Code —> Data loop to ship code, then …

How The New York Times Is Building the Ideal Branded Content Studio

How The New York Times Is Building the Ideal Branded Content Studio

Like other news and media companies, The New York Times has its own branded content studio: T Brand Studio. Unlike those other studios, T Brand is essentially a fully formed business within a business, all thanks to some strategic acquisitions. T Brand launched in 2014, but the project that quickly earned it a ton of notoriety was an engaging and …

Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, Drew, Ann, Sheryl, Michael, Rebecca, …

5 Steps to Building a Content Marketing Powerhouse

5 Steps to Building a Content Marketing Powerhouse

Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog, and she …

Why Visual Storytelling Makes for Powerful Marketing

Why Visual Storytelling Makes for Powerful Marketing

Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share …

11 Resources to Own Influencer Marketing Like a Boss

11 Resources to Own Influencer Marketing Like a Boss

As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources to keep you in-the-know, so you can do influencer marketing the right way. From knowing what’s real to …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the …