How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

Personal Branding: Selling Yourself Without Selling Yourself Short

Personal Branding: Selling Yourself Without Selling Yourself Short

As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital — personal branding. Personal branding is much more than a great headshot and impressive bio. It’s the totality of what you project to the …

5 Steps to Unlocking the Power of Influencer Marketing

5 Steps to Unlocking the Power of Influencer Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read …

4 Truths About Becoming An Entrepreneur

4 Truths About Becoming An Entrepreneur

According to a recent Business.com study, a new business is launched every minute in the United States. For these entrepreneurs, opening the doors to their business brings excitement, anticipation of what’s next and a motivation to succeed. Some people decide to go into business for themselves because they’re searching for a creative outlet while others may be seeking a bit …

Five simple ideas to cut your blogging time in half

Five simple ideas to cut your blogging time in half

I stumbled around and fumbled around for a long time when I started this blog. For the first nine months I was inconsistent and confused. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! I became more dedicated and disciplined, which really paid off because the only …

Using social media to jump-start your content marketing strategy

Using social media to jump-start your content marketing strategy

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy. If content marketing is a high priority for you, squeezing the last …

How to Start a Business When You're an Introvert

How to Start a Business When You’re an Introvert

The business world seems like it caters to extroverts. And that makes sense: As a business owner, you need charisma to lead a team, negotiate with partners and engage with them regularly. In addition, you need to network with new people and improve your client relationships. For an introvert, therefore, these responsibilities may seem intimidating, or even overwhelming , to …