Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …

Twitter launches “Explore

Twitter launches “Explore,” a new home for Moments, trends, search and live video

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead,Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, including trends, Moments, search, and featured live video streams. The change will …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the …

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About

Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the …

How to Easily Measure Instagram Success

How to Easily Measure Instagram Success

We’ve talked before about how to use Onlypult to schedule one or more posts to one or more Instagram accounts, so you can take a look at that article if you’d like to learn more about that functionality. Today, instead, I’d like to focus on how you can use Onlypult to monitor your brand performance and gauge how successful (or …

The new Google Voice launches

The new Google Voice launches, bringing a modern look, group chat, photo sharing & more

Confirming reports from earlier this month that a Google Voice update was in the works, Google today has launched a refreshed version of its VoIP calling service on mobile and the web. Largely, the update is about giving the product a more modern look-and-feel, after having not received a major upgrade in years. But the relaunch also includes a few …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

How to Use Social Media Optimization for Higher Visibility

How to Use Social Media Optimization for Higher Visibility

For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking what you already have and then — through experimenting and measuring — figuring out ways …