Is Your Niche Profitable » Marketing Websites Successfully

Is Your Niche Profitable » Marketing Websites Successfully

You have an amazing idea for a business. You’re going to sell clothing kits for owners of earthworms. You’re certain that becoming an authority figure in this niche will be relatively easy – you have the website and the products envisioned. You visualise yourself being interviewed as an overnight success selling to earthworm enthusiasts, and you can’t wait to get …

6 Characteristics of Great B2B Content

2 Ways to Delight Your Customers with After-Sales Content Marketing

Sales are the bread and butter of any business. It’s important to remember that your relationship with a customer does not end simply because money has changed hands. If you work in sales, then you know how difficult it is to acquire and build a relationship with a new customer. Research has discovered that 44 percent of companies have a greater focus …

4 Social Media Marketing Strategies for Startups

4 Social Media Marketing Strategies for Startups

As a startup, what comes first: the money or the marketing? If you dig into this chicken-and-egg dilemma (or if you have been struggling to grow your startup on a shoestring budget), you’ll quickly realize there is no easy answer. Startups need customers to make money, and they need money to get customers. Without great marketing, customers won’t know your …

How to Embrace the Future of B2B Influencer Marketing

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined — especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of …

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales Stop wasting money on ads that don’t work and start using these tips to make more sales. Image credit: Shutterstock —Shares February 18, 2017 You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have …

12 KPIs you must know before pitching your startup

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

Nine tips on digital transformation of business to drive customer success

Nine tips on digital transformation of business to drive customer success

We live in an age where we see digital native unicorns, a name fondly used for start-ups valued for more than US $ 1 billion. They’ve turned the world of business upside down by focusing on customer experiences with great user interfaces (UIs) that sit in front of the masses backed by a great systematically driven supply chain.  These great …