4 Truths About Becoming An Entrepreneur

4 Truths About Becoming An Entrepreneur

According to a recent Business.com study, a new business is launched every minute in the United States. For these entrepreneurs, opening the doors to their business brings excitement, anticipation of what’s next and a motivation to succeed. Some people decide to go into business for themselves because they’re searching for a creative outlet while others may be seeking a bit …

How influencer marketing helps break through the clutter

How influencer marketing helps break through the clutter

Influencer marketing is not new. But, it is substantially better with today’s social media world. Pre-social media, I launched a confectionary product, where we sent samples (in the mail) to every captain of the high school football team, every head-cheerleader and every student body President. It worked like a charm. Within the first month of our launch, we were the #1 brand in the …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

How to Easily Measure Instagram Success

How to Easily Measure Instagram Success

We’ve talked before about how to use Onlypult to schedule one or more posts to one or more Instagram accounts, so you can take a look at that article if you’d like to learn more about that functionality. Today, instead, I’d like to focus on how you can use Onlypult to monitor your brand performance and gauge how successful (or …

Why You Should (Sometimes) Celebrate Your Sales Team's Failures

Why You Should (Sometimes) Celebrate Your Sales Team’s Failures

Try having your sales team members write down the circumstances of their failures. You’ll be surprised at the insights that emerge. Reader Resource As often as experts offer counter-intuitive lessons about the amazing, life-changing results of failure, the fact of the matter is that most listeners don’t really believe them. After all, we all know people who have failed and never gotten …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

How to Create Personas for Content Marketing with Ardath Albee

How to Create Personas for Content Marketing with Ardath Albee

Knowing your audience is a critical element of any content marketing strategy. Your content needs to speak to your audience’s wants and needs; it must provide enough value to capture and hold their attention. That level of relevance can only come from a thorough knowledge of who you’re targeting and what they want. As we put together The Sophisticated Marketer’s …