Why User-Generated Content Reigns Supreme In The Age of Social Media

Why User-Generated Content Reigns Supreme In The Age of Social Media

It’s pretty amazing to see how technology has evolved in such a short period of time. Long gone are the days of Napster, MySpace, and AOL dial-up dominating the online market. Today, social media platforms reign supreme in the digital universe. From Facebook to Instagram to Pinterest, these social mediums have become integral components of our everyday lives. Look no …

The 10 People Who Know Everybody in New York's Startup Scene

The 10 People Who Know Everybody in New York’s Startup Scene

Most founders agree that networking is key to launching a successful business–and that’s especially true in New York City. Whether you’re operating in IT services or food, social justice or online payments, there are some key figures who can help you start and grow your business–be that through funding, mentorship, or general advice. Heading into the New Year, in no …

The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …

Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed. Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with …

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media. As important as the quality of campaign content is, choosing the right social channel to run …