4 of the Best Growth Hacking Experiments to Try in 2017

4 of the Best Growth Hacking Experiments to Try in 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind …

Content Marketing Is Critical in the Age of Visual Marketing

Content Marketing Is Critical in the Age of Visual Marketing

Content marketing has morphed from managing a company blog to building entire brand newsrooms and content libraries curated by an outside public relations agency or social media management firm. So why does your company need content integration and a newsroom? For starters, a strategic social media campaign will be extremely bare boned without solid content to back it up. Content …

What is influencer marketing

What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells …

Storytelling in Content Writing: 5 Steps You Can Leverage to Drive Business Growth

Storytelling in Content Writing: 5 Steps You Can Leverage to Drive Business Growth

We all love stories. It catches our attention and stays with us for a long time. The power of storytelling in content writing cannot be overlooked. An old Native American proverb reads: “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”  In today’s …

Social Media Has Become the High School of the World

Social Media Has Become the High School of the World

So, what can you do when you start out as a nobody?    I think gaining popularity on social media is actually a lot easier than it was trying to be popular in high school. The reason – there are proven guidelines and advice from experts that, if followed like a blueprint, can lead to success.    First of all, …