Personal branding

Personal branding, your differentiation and value added for your professional life

We often get confused about what our personal is and its value for our professional life. Which social networks is it appropriate to post material for one or the other? How do you keep the two as separate as possible? Should our private, personal, and professional lives be kept separate and if so why? ¨There are ways to at least …

How to Develop Strong Content

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects …

What’s Next for Influencer Marketing in 2017

What’s Next for Influencer Marketing in 2017

Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers. In particular, we saw brands relying heavily on …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

3 Key Characteristics of the Best Startup CEOs

3 Key Characteristics of the Best Startup CEOs

When you look at the world’s top startups and then at their CEOs, you find similar characteristics across the board. Startup CEOs are crazy enough to start a company from scratch and strong enough to build a rock-solid team around their idea. As a startup CEO, you’ll likely feel that your company’s weight is on your shoulders, while every decision you …

Branding & Content Marketing Go Together

Branding & Content Marketing Go Together

How can you use content marketing to build your personal brand? Here are a few thing to consider before launching your next campaign. As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company. But how do the two things interact? How do you use …