Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Dear Brand Marketers

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It’s Not.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media. Many brand and digital marketers are poorly confusing influencer marketing with earned …