How to Generate 75% More Social Media Traffic When You’re Not Popular

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them. Let me ask you a question. When you see the words “social media platform,” what name comes to your mind? I’m willing to bet it’s Facebook, Twitter, or Instagram. Maybe for you, it’s Pinterest, Snapchat, or even YouTube. I realized …

Is Your Niche Profitable » Marketing Websites Successfully

Is Your Niche Profitable » Marketing Websites Successfully

You have an amazing idea for a business. You’re going to sell clothing kits for owners of earthworms. You’re certain that becoming an authority figure in this niche will be relatively easy – you have the website and the products envisioned. You visualise yourself being interviewed as an overnight success selling to earthworm enthusiasts, and you can’t wait to get …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

The Power of Influencers in Your Marketing Campaign

The Power of Influencers in Your Marketing Campaign

Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract. When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help. These individuals and independent operations cultivate dedicated followings by providing consistent, …

How Not to Get Turned Down by Influencers

How Not to Get Turned Down by Influencers

As the face of communication changes to a widely digital spectrum, it’s important for businesses and brands to realize the importance and value of influencers in their marketing plan. What is an influencer? An influencer is an individual who has an impact on a niche market, audience or community. Influencers are not just individuals who can help your plan become …

How to Rise Above the Social Media Noise in 2017

How to Rise Above the Social Media Noise in 2017

The key to success in social mediais not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and …

Influencer marketing for food brands

Influencer marketing for food brands

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to develop a connection with people who can give you access …

Step-by-Step Content Plan that Gets Results

Step-by-Step Content Plan that Gets Results

Keyword research is always your first step in the content planning process. Refer to our Keyword research infographicif you still need help with it. Your second step is to start crafting your brilliant content piece leveraging the keyword research. Some people perceive content creation (AKA content writing) as a piece of cake. Alas content writing is anything but that. Unfortunately, not everyone …