20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. It reminded me of an interview I once read with a …

7 Tips for Marketing a 'Boring' Brand on Social Media

7 Tips for Marketing a ‘Boring’ Brand on Social Media

We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns. It’s the businesses that sell less-than-glamorous products like toilets, or hard-to-grasp concepts like antivirus software that aren’t so easy to market on social media. Does that mean you should leave social out of your marketing strategy? Absolutely not. Chances …

Personal Branding Vital for Independent Consultants

Personal Branding Vital for Independent Consultants

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Nike. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. You need to be top-of-mind when the need for your expertise pops up so the client thinks to …

Building Your Business with Influencer Marketing

Building Your Business with Influencer Marketing

Influencer marketing can work for your business no matter what the size. We have all heard about influencer marketing and every day there are more examples and case studies, but can it really work for you and your brand? The answer is yes, and you don’t have to be a large brand either. See influencer marketing is not actually new. …