How Brands Use 360 Video (And Why You Should Too)

How Brands Use 360 Video (And Why You Should Too)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. There is a lot of …

Social Media Marketing: Build an Online Presence

Social Media Marketing: Build an Online Presence

But what I’m about to tell you will give you the answer to all your online social media marketing woes: Building a great online presence is the same as building a great business. Small businesses get overwhelmed by the online world as they have less money to spend and there are so many options today. But if you build your …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

15 Experts Reveal How To Explode Your Organic Facebook Reach

15 Experts Reveal How To Explode Your Organic Facebook Reach

You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook. …

Branding & Content Marketing Go Together

Using Video for Content Marketing

Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts. A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch …

You Don’t Need A “Growth Hacker

You don’t need a “Growth Hacker,” just a data-driven marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners. This brings us to today’s topic: growth hackers. I know many are well-intentioned and …

Content Marketing and the Power of Storytelling

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months, but much of the discussion seems to skim the top of what it can really offer a business. As an introduction to the topic, leading to other posts which delve more deeply into different aspects of content marketing, this post will demonstrate …

7 mistakes to avoid in personal branding and building authority

7 mistakes to avoid in personal branding and building authority

Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. I started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, …