The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

15 Experts Reveal How To Explode Your Organic Facebook Reach

15 Experts Reveal How To Explode Your Organic Facebook Reach

You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook. …

Branding & Content Marketing Go Together

Using Video for Content Marketing

Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts. A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share and view things online. We watch …

You Don’t Need A “Growth Hacker

You don’t need a “Growth Hacker,” just a data-driven marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners. This brings us to today’s topic: growth hackers. I know many are well-intentioned and …

Content Marketing and the Power of Storytelling

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months, but much of the discussion seems to skim the top of what it can really offer a business. As an introduction to the topic, leading to other posts which delve more deeply into different aspects of content marketing, this post will demonstrate …

7 mistakes to avoid in personal branding and building authority

7 mistakes to avoid in personal branding and building authority

Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. I started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, …

Native Advertising vs. Content Marketing: What’s the Difference?

Native Advertising vs. Content Marketing: What’s the Difference?

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. The world of internet marketing has grown up a lot in the past 15 years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts …

How to Use Facebook Ads to Boost Your Best Content

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social …

Why it’s good business for influencer marketing to embrace disclosure rules

Why it’s good business for influencer marketing to embrace disclosure rules

Influencer marketing creators and brands stand to gain from proper disclosure – writes Scott Guthrie Regulators are cracking down on brands and influencers who fail to adhere to the rules governing online advertising, sponsorship and endorsements. Effective disclosure of influencer marketing content falls into three domains: As consumers we don’t like feeling hoodwinked. To obfuscate a commercial arrangement between brand …