3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …

8 Tips to Build a Brand in the Age of Social Media

8 Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media …

Marketers Begin To View Influencer Relationships As Strategic

Marketers Begin To View Influencer Relationships As Strategic

Influencer marketing gained substantial momentum among marketers in 2016. But for all its potential, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain.  My content marketing agency, TopRank Marketing, along with influencer relationship management software company Traackr, teamed to investigate how the practice of influencer …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

8 Things You Need to Understand About Social Media

8 Things You Need to Understand About Social Media

Come on folks, it’s almost 2017 and some of you still don’t understand what to expect from social media marketing. Shame on you! Ok, to be fair, there are still many emerging brands who are just starting to venture down the road of influencer marketing and paid social campaigns, so let’s just say this piece is for you. Social Media …