5 Content Marketing Trends That Will Change SEO In 2017

5 Content Marketing Trends That Will Change SEO In 2017

Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing will be a $300B industry by 2019. All this growth means …

Stand Out on Social with These Visual Acrobatics

Stand Out on Social with These Visual Acrobatics

Social marketers who think their words alone will win fans and influence people — how to put this gently?  It had a good run, but it’s pretty much over.  Long form content still has its place. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 38 percent of marketers said blogging was the single most important form of …

20 Ways to Grow Your FB Live Audience

20 Ways to Grow Your FB Live Audience

In April 2016, Facebook launched its new Facebook Live (FB Live) feature. Like competitors Meerkat and Periscope, FB Live features streaming video. Users tap the live stream icon on their smartphones and use the phones to broadcast to their timeline. The current system has a 30 minute limit. After broadcasting live, users can then save the video to their timeline. …

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is one of the first brands to jump on Twitter’s recently launched live 360 video feature. The online accommodation marketplace is tapping its hosts and local insiders to showcase a selection of homes and experiences currently available to book as part of its recently launched “Trips” initiative. On Friday, the company kicked off its broadcasts with a 360 live-stream …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

Periscope 101: How to Use Periscope For Marketing

Periscope 101: How to Use Periscope For Marketing

For all the businesses out there struggling to see any traction on Twitter, you are definitely not alone. It’s difficult to generate consistent engagement on the platform, even when using tons of great practices to optimize for it. Fortunately, there is one tool that can help drive engagement more quickly: Periscope. Periscope is a live video broadcasting platform linked to …