Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

Personal branding

The 5 keys to professional influence 3.0

e-branding, e-influence, personal branding and professional communication entered a new era with the development of social networks. What are the levers that exist today to promote your own personal brand? What are the tricks for boosting your digital and real-life reputation? Five words startingsum-up a very effective recipe. “We create a meal like a piece of music or an oil …

How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …

The Ultimate Guide To Micro-Influencers [Gifographic]

The Ultimate Guide To Micro-Influencers [Gifographic]

You’re interested in launching an influencer marketing campaign. But there’s only one problem – you have budget constraints. The good news is that you have an option to work with influencers without spending as much as you had previously estimated. That’s where micro-influencers come in. These are influencers who don’t have as much reach as mega-influencers, but still have significant …

Who Really Influences Your Customers?

Who Really Influences Your Customers?

Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france. By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if …

How Social Media Impacts Google Rankings

How Social Media Impacts Google Rankings

You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows …

3 Smart Networking Strategies to Use at Your Next Event

3 Smart Networking Strategies to Use at Your Next Event

I get asked quite a bit about networking and the relation to job search and personal branding. Sometimes it’s about where to find good networking events, sometimes it’s more about how to approach the whole networking thing. Networking is second nature to some people and it’s a bit foreign to others. Once you have developed and positioned yourself in your …

How To Handle Negative Feedback on Social Media

How To Handle Negative Feedback on Social Media

According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may …

10 Things Smart People Do to Master Business Conversations

10 Things Smart People Do to Master Business Conversations

I’ve been writing a lot lately about how to improve communication skills, especially if you’re in a leadership role. The irony of it all is that it’s a skill not enough leaders have. I know this because it still tops the list for clients requesting communication coaching or training. Last week, I called a lot of people to the carpet …

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career Put yourself out there. It’s the only way to achieve your dreams. Image credit: Maskot | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though …