5 Things You Need to be Doing to Increase Your Social Media Presence

5 Things You Need to be Doing to Increase Your Social Media Presence

Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set of challenges and pitfalls that you need to overcome. The trick lies in turning your social media campaigns into a truly effective, bottom-line boosting social media presence. But the first hurdle before all of that is building …

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product. We have an overall idea …

What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

How to become a thought leader (without writing anything)

How to become a thought leader (without writing anything)

A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought leadership’s benefits include awareness (as your content is shared across relevant audiences), an increasingly owned audience, as people opt to follow your brand experts, and effective integration with sales as you provide great B2B content for reaching out …

Who and What Is A Micro-Influencer?

Who and What Is A Micro-Influencer?

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shifts based on what money-making scheme …

Master Your Influencer Engagement Strategy

Master Your Influencer Engagement Strategy

Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not going anywhere. Virtual networks are built on the illusion that everyone likes everyone, and everyone can …

Why Your Startup Needs Social Media

Why Your Startup Needs Social Media

For those who haven’t got the memo, it’s no secret that social media has become quite popular over the last couple of years. Actually, “quite popular” is a biiiit of an understatement. A recent study shows that 97% of online adults aged 16-64 have visited or used a social network within the last month. Almost all of the world’s active …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

Personal branding

The 5 keys to professional influence 3.0

e-branding, e-influence, personal branding and professional communication entered a new era with the development of social networks. What are the levers that exist today to promote your own personal brand? What are the tricks for boosting your digital and real-life reputation? Five words startingsum-up a very effective recipe. “We create a meal like a piece of music or an oil …

How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …