Dear Brand Marketers

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It’s Not.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media. Many brand and digital marketers are poorly confusing influencer marketing with earned …

3 Keys To Being Successful Holistic Entrepreneur

3 Keys To Being Successful Holistic Entrepreneur

For many years the phrase “follow your passion” was one of thetop pieces of career advice that was offered to everyone who was thinking about going down the entrepreneur route. There’s a degree of romance associated with being a holistic entrepreneur, offering a life where your business and your passion are perfectly blended so that you get well paid to …

6 Characteristics of Great B2B Content

2 Ways to Delight Your Customers with After-Sales Content Marketing

Sales are the bread and butter of any business. It’s important to remember that your relationship with a customer does not end simply because money has changed hands. If you work in sales, then you know how difficult it is to acquire and build a relationship with a new customer. Research has discovered that 44 percent of companies have a greater focus …

A Guide to Working With Instagram Influencers: What to Look For

A Guide to Working With Instagram Influencers: What to Look For

According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded. For example, in February 2017, beauty influencer  Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

5 Things You Need to be Doing to Increase Your Social Media Presence

5 Things You Need to be Doing to Increase Your Social Media Presence

Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set of challenges and pitfalls that you need to overcome. The trick lies in turning your social media campaigns into a truly effective, bottom-line boosting social media presence. But the first hurdle before all of that is building …

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product. We have an overall idea …

What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

How to become a thought leader (without writing anything)

How to become a thought leader (without writing anything)

A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought leadership’s benefits include awareness (as your content is shared across relevant audiences), an increasingly owned audience, as people opt to follow your brand experts, and effective integration with sales as you provide great B2B content for reaching out …

Who and What Is A Micro-Influencer?

Who and What Is A Micro-Influencer?

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shifts based on what money-making scheme …