17 steps to a better LinkedIn profile in 2017

17 steps to a better LinkedIn profile in 2017

As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to …

The Importance of Personal Branding in Direct Sales

The Importance of Personal Branding in Direct Sales

The importance of personal branding in direct sales is a topic many direct sellers ask about. Direct Sales is a unique but growing sales model. Your mother or your grandmother might have only heard of companies like Tupperware, Avon and Mary Kay. Today there are hundreds of companies using a sales force of consultants, demonstrators or presenters to get their …

10 Important Tips for Entrepreneurs to Improve Personal Branding

10 Important Tips for Entrepreneurs to Improve Personal Branding

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more. Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

10 Step Strategy to Personal Branding for Solopreneurs

10 Step Strategy to Personal Branding for Solopreneurs

Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is essentially going to determine the types of opportunities that could …

3 Smart Networking Strategies to Use at Your Next Event

3 Smart Networking Strategies to Use at Your Next Event

I get asked quite a bit about networking and the relation to job search and personal branding. Sometimes it’s about where to find good networking events, sometimes it’s more about how to approach the whole networking thing. Networking is second nature to some people and it’s a bit foreign to others. Once you have developed and positioned yourself in your …

10 Tips To Improve Personal Branding Through Social Media

10 Tips To Improve Personal Branding Through Social Media

Looking to build your personal brand? Looking to get recognized as an expert or celebrity in your field? Social media is the best source in order to achieve that. Here are a few tips that will help you with personal branding & stand out among others.   1. Choose platforms wisely There are endless social platforms available and you’re free …