Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media?

Can we really establish meaningful relationships via social media? Does social media really connect people and help them build long-term, genuine relationships? I would say yes, without a doubt. Recently, I visited the Netherlands to collaborate on my book “Is your marketing in sync or sinking?” with a friend that I met on social media, who actually ended up hosting …

How to Use Twitter Advanced Search Like a Pro

How to Use Twitter Advanced Search Like a Pro

We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second). Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or …

How Hotels Can Fill Their Rooms via Twitter

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin for hotels not to have a presence on Twitter, which boasted 319 million monthly active users as of the fourth quarter of 2016. Also, Twitter provides a two-way communication channel between …