Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …

5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

20 Benefits Of Using Social Media For Business

20 Benefits Of Using Social Media For Business

Benefits of using social media for business can do deep impact for small businesses and large-scale businesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new products and business towards people from social media. This article basic objective will be the benefits of using social media, but before heading to it, we’ll take a …

3 Reasons Your Business Should Use Social Media Marketing

3 Reasons Your Business Should Use Social Media Marketing

There are many businesses who’ve read the title, and I can hear the knee-jerk reactions as if I’m there myself, “We’re already doing social media marketing!” Almost all of the responses I’m “hearing” are the exact sentence above; the only difference is in the mixture of tones. Some of the voices I hear are coming from a defensive tone, as if …

10 Important Tips for Entrepreneurs to Improve Personal Branding

10 Important Tips for Entrepreneurs to Improve Personal Branding

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more. Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …

Using influencer campaigns for real-time amplification

Using influencer campaigns for real-time amplification

By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real-time marketing initiatives, …

Social Media Marketing: Everything You Need to Know to Win More Customers

Social Media Marketing: Everything You Need to Know to Win More Customers

But social media marketing only works if you’re strategic about what you post and where you post it. This guide will introduce you to the key principles behind successful social media marketing for your small business. Social media marketing is digital marketing strategy businesses use to build awareness and engagement with customers by posting on popular online platforms life Facebook, Twitter …

How to Improve Your Pinterest Visibility and Engagement

How to Improve Your Pinterest Visibility and Engagement

Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. On a web page, have you ever noticed text appearing in place of an …

Why User-Generated Content Reigns Supreme In The Age of Social Media

Why User-Generated Content Reigns Supreme In The Age of Social Media

It’s pretty amazing to see how technology has evolved in such a short period of time. Long gone are the days of Napster, MySpace, and AOL dial-up dominating the online market. Today, social media platforms reign supreme in the digital universe. From Facebook to Instagram to Pinterest, these social mediums have become integral components of our everyday lives. Look no …