The Top Influencer and Content Marketing Conferences to Attend in 2017

The Top Influencer and Content Marketing Conferences to Attend in 2017

Social media influencers will be huge in 2017, and savvy marketers will want to take advantage of learning and networking opportunities at industry conferences to learn how to capitalize on this trend. Here is our pick for the top can’t-miss events for the year. 1.    IZEAFest, February 10-11, 2017, in Orlando, Florida. Leading brands, agencies and influencers will gather at …

Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

How to Package Your Content for Social Media Shares

How to Package Your Content for Social Media Shares

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib? You think twice about sharing it, don’t you? There’s a way for marketers to control the experience their content produces as it shows up …

How to Unlock the Key to Instagram Engagement

How to Unlock the Key to Instagram Engagement

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold.   T – Time Are you posting at the right time? Are you giving Instagram enough time to make a difference? I – Intent Time to stop your random acts of posting on …

Top Pinterest Demographics That Matter to Social Media Marketers

Top Pinterest Demographics That Matter to Social Media Marketers

It’s official, Pinterest is now a bonafide social media star. Boasting some 150 million users, the once cutesy platform has morphed into a social media powerhouse, popular amongst individuals and businesses alike. And considering it only debuted in 2010, it’s done so with astonishing speed. Long adored by brides-to-be and foodies, Pinterest is now much more than a storage space …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

Book Marketing For Authors: Yes

Book Marketing For Authors: Yes, Social Media Sells Books

Many authors find book marketing — and marketing in general — a challenge. So let’s try to overcome your fears and doubts, so you can sell more books. Today, social media is the easiest way for you to sell if you’re pressed for cash to invest in marketing. (By the way, by “books” I mean ebooks too, of course.) You …

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website. You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever. Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking …

Small Business Social Media Tips & Strategies from 40 Experts

Small Business Social Media Tips & Strategies from 40 Experts

So you are a small business and you want to start in the world of social media.  But you are probably thinking where do you start, which network should you be on, what types of things should you be sharing and how do you do it correctly? Search for the answers no longer as we asked 40 Social Media Experts …

A Guide to Working With Instagram Influencers: What to Look For

A Guide to Working With Instagram Influencers: What to Look For

According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded. For example, in February 2017, beauty influencer  Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When …