Book Marketing For Authors: Yes

Book Marketing For Authors: Yes, Social Media Sells Books

Many authors find book marketing — and marketing in general — a challenge. So let’s try to overcome your fears and doubts, so you can sell more books. Today, social media is the easiest way for you to sell if you’re pressed for cash to invest in marketing. (By the way, by “books” I mean ebooks too, of course.) You …

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website. You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever. Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking …

Small Business Social Media Tips & Strategies from 40 Experts

Small Business Social Media Tips & Strategies from 40 Experts

So you are a small business and you want to start in the world of social media.  But you are probably thinking where do you start, which network should you be on, what types of things should you be sharing and how do you do it correctly? Search for the answers no longer as we asked 40 Social Media Experts …

A Guide to Working With Instagram Influencers: What to Look For

A Guide to Working With Instagram Influencers: What to Look For

According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded. For example, in February 2017, beauty influencer  Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When …

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …

5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

20 Benefits Of Using Social Media For Business

20 Benefits Of Using Social Media For Business

Benefits of using social media for business can do deep impact for small businesses and large-scale businesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new products and business towards people from social media. This article basic objective will be the benefits of using social media, but before heading to it, we’ll take a …

3 Reasons Your Business Should Use Social Media Marketing

3 Reasons Your Business Should Use Social Media Marketing

There are many businesses who’ve read the title, and I can hear the knee-jerk reactions as if I’m there myself, “We’re already doing social media marketing!” Almost all of the responses I’m “hearing” are the exact sentence above; the only difference is in the mixture of tones. Some of the voices I hear are coming from a defensive tone, as if …

10 Important Tips for Entrepreneurs to Improve Personal Branding

10 Important Tips for Entrepreneurs to Improve Personal Branding

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more. Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …