4 Tips for Persuading People by Listening to Them

4 Tips for Persuading People by Listening to Them

The leader of any business must come to grips with the following reality: You are the product or service you are selling. For entrepreneurs, that means that you are selling all the time, including with “internal” audiences like staff, vendors and investors. Your goal is to transfer the confidence and conviction you have in your company to everyone in its orbit. …

4 Ways to Help Build Your Personal Brand Online in 2017

4 Ways to Help Build Your Personal Brand Online in 2017

There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it’s a digital world – not only do most people search online when looking for information about products and businesses, it’s also how they find information about people. Do you know what people will find if they …

How to Sell Content Strategy to Management

How to Sell Content Strategy to Management

Do content strategy problems keep CEOs up at night? Web teams may not think so. The CEO may not either. But in reality, they do. That’s because many serious business problems, at their core, are actually content problems. A sound content strategy helps address those problems; it also helps organizations meet users’ needs, operate more effectively, and make better use …

How to Increase Your Instagram Following in a Month

How to Increase Your Instagram Following in a Month

Instagram is a popular photo sharing application where users share photos and videos to their friends or the public. As more companies turn to social media marketing, Instagram continues to gain popularity. Moreover, users are more active on Instagram than other social media platforms; the typical Instagram user interacts with the platform about 2.3 percent more than the typical Facebook …