Influencer Marketing Shouldn't Be a Dirty Word

Influencer Marketing Shouldn’t Be a Dirty Word

In spite of the buzz surrounding influencer marketing, I’m starting to think of it as a dirty word. Some marketers have turned to influencer marketing as a quick way to meet their quarter’s numbers. Influencer marketing isn’t about this quarter or the next quarter — it’s about building a meaningful, long-term relationship.  We need a shift in mindset — from …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales. While several industries are ever present and consistent in their social media marketing game, with 70.7 …

Why Recognition Is A Leaders Number One Tool For Boosting Results

Why Recognition Is A Leaders Number One Tool For Boosting Results

I was working with a new coaching client, and we were discussing how she could look to move her leadership to the next level to get more out of her team and get them to be inspired. I suggested that she should look to use recognitionmore. To thank her team for the work they did, tell them a good job. …

5 Ways to Boost Your Confidence

5 Ways to Boost Your Confidence, Your Most Valuable Business Asset

I live in Maine, and if you haven’t heard, we recently got more snow in 10 days than we did all last winter. That’s alright by me because this year I’m confident I’m prepared for it.  Living out in the country, I knew losing power was a possibility back when we moved here, but having never lost power for more than …

Influencer marketing: With 960% ROI

Influencer marketing: With 960% ROI, how can you ignore it? (VB Live)

With an extraordinary 960% ROI, influencer marketing should be a top priority. But who should you connect with, how do you develop the relationship, and how can you leverage it effectively? Join this interactive VB Live event for insight into getting the best results. Who are they going to believe — you, the person looking to make a profit from …

The Next Generation of Influencer Marketing

The Next Generation of Influencer Marketing

More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …

New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …