New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market Discover the characteristics you’ll need to grow your brand. Image credit: Shutterstock January 20, 2017 “Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this …

Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Do you know how many sites there are in the ecommerce universe? According to Lemonstand , there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

The reality of online influence and the only thing that matters

The reality of online influence and the only thing that matters

I used to be a big shot. My corporate life was a frenzy of activity. I was getting hundreds of emails a day, conference calls at all times of day and night, and lots of new opportunities and recognition. But I had also been dabbling in some entrepreneurial side businesses and, once I my kid’s college tuition was paid for, …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

Influencer Marketing Shouldn't Be a Dirty Word

Influencer Marketing Shouldn’t Be a Dirty Word

In spite of the buzz surrounding influencer marketing, I’m starting to think of it as a dirty word. Some marketers have turned to influencer marketing as a quick way to meet their quarter’s numbers. Influencer marketing isn’t about this quarter or the next quarter — it’s about building a meaningful, long-term relationship.  We need a shift in mindset — from …