Three Game-Changing Trends for Mobile Marketing in 2017

Three Game-Changing Trends for Mobile Marketing in 2017

2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not. Predictive analytics, chatbots, and intelligent marketing automation are going to dominate the coming year in mobile marketing, according to research …

The top 10 data and analytics stories from CMO for 2015

The top 10 data and analytics stories from CMO for 2015

We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …