Are Influencers Journalists? The Power of Backpack Journalism

Are Influencers Journalists? The Power of Backpack Journalism

Journalists wear several hats nowadays. From reporting to photography, those in the industry are expected to multitask. And with both digital and print publications struggling to find a space in this new landscape, the backpack journalist is expected to hustle and be quick on their feet. This means they must be creative in how they package their content. Backpack journalism …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

7 mistakes to avoid in personal branding and building authority

7 mistakes to avoid in personal branding and building authority

Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. I started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, …

3 Reasons Your Business Should Use Social Media Marketing

3 Reasons Your Business Should Use Social Media Marketing

There are many businesses who’ve read the title, and I can hear the knee-jerk reactions as if I’m there myself, “We’re already doing social media marketing!” Almost all of the responses I’m “hearing” are the exact sentence above; the only difference is in the mixture of tones. Some of the voices I hear are coming from a defensive tone, as if …

How to Create Social Media Marketing Videos Without Appearing On Camera

How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. First things first: Decide on the story you …