How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …

Where 11 Types of Content Fit Into Your Sales Funnel

Where 11 Types of Content Fit Into Your Sales Funnel

You have the subscriber. They’re in your email funnel. Now, it’s up to you to not leave them hanging! Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

6 Influencer Marketing Mistakes That Waste Your Budget

6 Influencer Marketing Mistakes That Waste Your Budget

Influencer marketing is the hot-ticket item on everymarketer’s wishlist for 2017. Using social media, it makes “word-of-mouth” more powerful than in-person endorsements. Anyone who can be interesting can grow a loyal following, and people with big followings have followers eager to earn their attention by engaging. Used wisely and it’s a marketing bonanza for you, potentiallyreturning $11.20 for every paid media …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …

5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that. This post will reveal 12 hacks and strategies to grow a better following on social media. Whenever you …