Why You Should Spend Your Money on Experiences

Why You Should Spend Your Money on Experiences, Not Things

When you work hard every single day and there’s only so much money left after your regular expenses, you have to make certain it’s well spent. Spend your limited funds on what science says will make you happy. A 20-year study conducted by Dr. Thomas Gilovich, a psychology professor at Cornell University, reached a powerful and straightforward conclusion: don’t spend …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

Learn Why Inbound Marketing Is the Future of Selling

Learn Why Inbound Marketing Is the Future of Selling

Traditionally, marketing and sales have kept their distance from one another. Even though both play integral parts in attracting customers and closing deals, salespeople remained unconcerned about how a lead comes to the organization, while marketers just assumed it was the sales team’s job to convince the prospective client. But this way of thinking is quickly going the way of …

Brain scans help predict the stories we're likely to share

Brain scans help predict the stories we’re likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when. The process …

Behavioural insights and what is really going on in the minds of your customers

Behavioural insights and what is really going on in the minds of your customers

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble , a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what …

How to Get Your Content Published on Forbes and Huffington Post

How to Get Your Content Published on Forbes and Huffington Post

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No …