Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

Content Marketing Is Critical in the Age of Visual Marketing

Content Marketing Is Critical in the Age of Visual Marketing

Content marketing has morphed from managing a company blog to building entire brand newsrooms and content libraries curated by an outside public relations agency or social media management firm. So why does your company need content integration and a newsroom? For starters, a strategic social media campaign will be extremely bare boned without solid content to back it up. Content …

How To Get Noticed On Twitter?

How To Get Noticed On Twitter?

I want you to ask yourself these 3 questions… Are you increasing your followers on a weekly basis? Are you using #hashtags to promote your tweets? Do you constantly monitor twitter insights to get a better idea how well your account is performing? If so and you still find that engagement levels are low, then perhaps something is wrong. In …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

5 Most Common Reasons why Influencer Marketing Fails

5 Most Common Reasons why Influencer Marketing Fails

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer …

How to Create a Successful Influencer Marketing Campaign

How to Create a Successful Influencer Marketing Campaign

Consumers are wary of paid ads, and either ignore them or don’t trust them. But they do pay attention to recommendations from friends, family, and influencers. The influence of the influencer is increasing. A study conducted by Twitter and Annalect, an analytics firm, found that nearly half of the people surveyed depend on recommendations from influencers before they make a …

How To Do Influencer Marketing Campaigns That Really Work

How To Do Influencer Marketing Campaigns That Really Work

Years ago, a company called General Mills hit upon a marketing tool that catapulted a boring breakfast cereal, Wheaties, into a major revenue machine. They began to call it the “breakfast of champions” and featured famous athletes on its boxes – product endorsers who were idolized by every kid. This was “influencer marketing” at its finest. Obviously, “influencer marketing” has …