How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during a time when people rely …

How to Get Your Content Published on Forbes and Huffington Post

How to Get Your Content Published on Forbes and Huffington Post

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No …