Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Five Effective Customer-Data Tactics: Resolutions for the New Year : MarketingProfs Article

Most marketers know by now that customer data—collecting and applying it—is central to generating positive results for the business. As always, though, the devil is in the details: It’s not enough to collect data, put it into a database, and hire some data scientists (if you can find them) to make some sense of it. Recent research in the Harvard …

Using influencer campaigns for real-time amplification

Using influencer campaigns for real-time amplification

By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real-time marketing initiatives, …