How to Stop Overthinking Your Content and Start Writing What Customers Love

How to Stop Overthinking Your Content and Start Writing What Customers Love

You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …

How audience profiling

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up of real people. Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them, what they want and need and what will motivate them to buy. …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

Are Influencers Journalists? The Power of Backpack Journalism

Are Influencers Journalists? The Power of Backpack Journalism

Journalists wear several hats nowadays. From reporting to photography, those in the industry are expected to multitask. And with both digital and print publications struggling to find a space in this new landscape, the backpack journalist is expected to hustle and be quick on their feet. This means they must be creative in how they package their content. Backpack journalism …

Why influencers are getting charitable

Why influencers are getting charitable

Last week author and motivational speaker Simon Sinek made a big misstep. He managed to insult an entire generation – labelling millennials entitled, narcissistic and lazy in one fell swoop. Of course, these kinds of accusations are nothing new. While it’s true that today’s young people have grown up alongside social media, this doesn’t mean they’ve lost touch with the …