3 of the Biggest Mistakes Leaders Make in Personal Branding

3 of the Biggest Mistakes Leaders Make in Personal Branding

As a leadership coach and business consultant, I am always on the lookout for the most effective resources that I can find so that I can help my clients with their leadership development and business strategies. Recently I picked up The Brand Mapping Strategy: Design, Build and Accelerate Your Brand by Karen Leland. Leland, the founder of Sterling Marketing Group, …

From algorithms to advertising: 7 steps to introducing AI to marketing

From algorithms to advertising: 7 steps to introducing AI to marketing

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by …

Why a Prospect You Want Chooses Your Competitor

Why a Prospect You Want Chooses Your Competitor

You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to …

How to Develop Strong Content

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects …

Social Media Has Become the High School of the World

Social Media Has Become the High School of the World

So, what can you do when you start out as a nobody?    I think gaining popularity on social media is actually a lot easier than it was trying to be popular in high school. The reason – there are proven guidelines and advice from experts that, if followed like a blueprint, can lead to success.    First of all, …

3 Smart Networking Strategies to Use at Your Next Event

3 Smart Networking Strategies to Use at Your Next Event

I get asked quite a bit about networking and the relation to job search and personal branding. Sometimes it’s about where to find good networking events, sometimes it’s more about how to approach the whole networking thing. Networking is second nature to some people and it’s a bit foreign to others. Once you have developed and positioned yourself in your …

Blogging in 2017: How to Disrupt and Get Noticed

Blogging in 2017: How to Disrupt and Get Noticed

This is a guest contribution from Sam Warren of Rankpay The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level. Don’t get me wrong, it’s not your fault for going about content marketing like this. We all do. We’ve …

What You Need to Stand Out in a Noisy World

What You Need to Stand Out in a Noisy World

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching my book Stand Out, I interviewed more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a …

A Guide to Working With Instagram Influencers: What to Look For

A Guide to Working With Instagram Influencers: What to Look For

According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long after a post has faded. For example, in February 2017, beauty influencer  Estee LaLonde posted a photo promoting the new Burt’s Bees lipsticks. When …