Why You Should Spend Your Money on Experiences

Why You Should Spend Your Money on Experiences, Not Things

When you work hard every single day and there’s only so much money left after your regular expenses, you have to make certain it’s well spent. Spend your limited funds on what science says will make you happy. A 20-year study conducted by Dr. Thomas Gilovich, a psychology professor at Cornell University, reached a powerful and straightforward conclusion: don’t spend …

3 Keys To Being Successful Holistic Entrepreneur

3 Keys To Being Successful Holistic Entrepreneur

For many years the phrase “follow your passion” was one of thetop pieces of career advice that was offered to everyone who was thinking about going down the entrepreneur route. There’s a degree of romance associated with being a holistic entrepreneur, offering a life where your business and your passion are perfectly blended so that you get well paid to …

Why It's Time to Reset Expectations for Content Marketing

Why It’s Time to Reset Expectations for Content Marketing

Mark Ritson, a marketing professor at the Melbourne Business School in Australia, recently published a column at Marketing Week titled “Is content marketing a load of bollocks?” As you might expect, the column created quite a stir in the content marketing world. Professor Ritson makes two arguments in his column. First, he contends that content marketing isn’t really different from …

The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It’s Published: Optimizing Performance

Many components of content marketing are controllable and predictable. But you know what isn’t? Your audience’s response. Surprises are the one thing you can count on. So, what can you do when a piece of content you’ve created simply doesn’t produce the right results? Based on our experience, there’s a lot you can do. In fact, with most content, the …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

Why It’s Time to Stop Reading About Content Marketing and Start Doing It

Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know: Overwhelmingly, these statistics reflect the fact that marketers understand the important role content marketing can play in their campaigns and see the value in investing in it as a business strategy. But let me ask you …

Brain scans help predict the stories we're likely to share

Brain scans help predict the stories we’re likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when. The process …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: So when it comes to creating content, what are the most effective content types for companies? And what are the …