5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

Why B2B Influencer Marketing is Your Next Big Thing

Why B2B Influencer Marketing is Your Next Big Thing

According to author Josh Steimle, influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year …

Articles or updates: A LinkedIn primer for content marketing

Articles or updates: A LinkedIn primer for content marketing

For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed70 percent of CEOsuse only one social media network. Unsurprisingly, LinkedIn is the clear winner – it’s the platform of choice for a majority of executives. LinkedIn even surpassed Facebookas the social platform of choice among B2B marketers …

Machine Intelligence Revolutionizing Marketing

Machine Intelligence Revolutionizing Marketing

The past decade has witnessed tremendous influx of technology across all aspects of business operations. Organizations are increasingly turning to automation, artificial intelligence and robotics to bring about a transformation in their revenue generation capability, reduction in costs and increase in efficiency. Indian banking leaders like ICICI and HDFC have piloted using humanoids/robots to bring about operational efficiency by intelligently …

Influencer Marketing in B2B: Why Video is the Way to Go

Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …

Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional job on social media, you don’t need a blog.” Years later, nothing could be further from …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media?

Can we really establish meaningful relationships via social media? Does social media really connect people and help them build long-term, genuine relationships? I would say yes, without a doubt. Recently, I visited the Netherlands to collaborate on my book “Is your marketing in sync or sinking?” with a friend that I met on social media, who actually ended up hosting …

How to Embrace the Future of B2B Influencer Marketing

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined — especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of …