Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media?

Can we really establish meaningful relationships via social media? Does social media really connect people and help them build long-term, genuine relationships? I would say yes, without a doubt. Recently, I visited the Netherlands to collaborate on my book “Is your marketing in sync or sinking?” with a friend that I met on social media, who actually ended up hosting …

How to Embrace the Future of B2B Influencer Marketing

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined — especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of …

Six Social Media Tips to Amplify Your Content Marketing

Six Social Media Tips to Amplify Your Content Marketing

The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media. You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet …

The Importance of Personal Branding in Direct Sales

The Importance of Personal Branding in Direct Sales

The importance of personal branding in direct sales is a topic many direct sellers ask about. Direct Sales is a unique but growing sales model. Your mother or your grandmother might have only heard of companies like Tupperware, Avon and Mary Kay. Today there are hundreds of companies using a sales force of consultants, demonstrators or presenters to get their …

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

A year is a long time in the digital world. Not only does technology continue to develop at a quicker rate than ever before, but these developments also have a significant impact on customers, changing their behaviour and expectations every day. It is therefore always important to keep one eye on the horizon for coming developments, and here is my …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Why Does LinkedIn Have No Serious Competitors?

Why Does LinkedIn Have No Serious Competitors?

With millions of highly skilled employees on LinkedIn, the professional networking site is an essential tool for corporate and agency recruiters alike. The ‘serious network’ has been the dominant player since it first launched in 2003 and no new platforms have seriously challenged its market position. The world’s largest professional social network has over 467 million users worldwide, including 133 …

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1 it’s important for every company to be proactive about its online reputation. Image credit: Shutterstock —Shares January 31, 2017 With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters …

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

You’re in business to generate leads and sales. I’m in business to help you do that. The obvious problem is this: Many websites fail to do what they are intended to do — get leads! That’s why the average conversion rate for most websites is less than 3 percent. I’m here to show you some quick and efficient ways to …