Facebook’s retargeted ads broadened to include rivals’ site

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check …