6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

The Power of Influencers in Your Marketing Campaign

The Power of Influencers in Your Marketing Campaign

Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract. When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help. These individuals and independent operations cultivate dedicated followings by providing consistent, …

How Hotels Can Fill Their Rooms via Twitter

How Hotels Can Fill Their Rooms via Twitter

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin for hotels not to have a presence on Twitter, which boasted 319 million monthly active users as of the fourth quarter of 2016. Also, Twitter provides a two-way communication channel between …

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

Content marketing has become an integral part of every business due to its very nature of building trust within prospects, which then leads to conversions. It goes without saying that the sine qua non of an effective content is understanding the intent of the customer and taking the requisite action to deliver. It is critical to deliver the right content …

How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales Stop wasting money on ads that don’t work and start using these tips to make more sales. Image credit: Shutterstock —Shares February 18, 2017 You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have …

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …

Influencer marketing: With 960% ROI

Influencer marketing: With 960% ROI, how can you ignore it? (VB Live)

With an extraordinary 960% ROI, influencer marketing should be a top priority. But who should you connect with, how do you develop the relationship, and how can you leverage it effectively? Join this interactive VB Live event for insight into getting the best results. Who are they going to believe — you, the person looking to make a profit from …

8 ways to professionalize your influencer marketing

8 ways to professionalize your influencer marketing

So many brands wing their influencer marketing programmes. Here are eight ways to make them business-like – writes Scott Guthrie When hiring an employee you generally go through a process of: You and the new employee will sign a contract covering: You pick the best candidate based on skill set, attitude, corporate fit, and salary expectation. The contract forms an essential reference …