Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …

11 Resources to Own Influencer Marketing Like a Boss

11 Resources to Own Influencer Marketing Like a Boss

As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources to keep you in-the-know, so you can do influencer marketing the right way. From knowing what’s real to …

Content Marketing and the Power of Storytelling

Content Marketing and the Power of Storytelling

Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months, but much of the discussion seems to skim the top of what it can really offer a business. As an introduction to the topic, leading to other posts which delve more deeply into different aspects of content marketing, this post will demonstrate …

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …