6 Characteristics of Great B2B Content

5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry. Below are the …

9 Types Of Blog Posts That Will Boost Traffic

9 Types Of Blog Posts That Will Boost Traffic

You work hard on every blog post. Word by word, line by line to make your blog posts perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach marketing process you can do. But still, sometimes they just don’t deliver the traffic, shares, and leads you were hoping for. It’s simply because your audience doesn’t like …

12 Guidelines to Maximize your Social Media Presence

12 Guidelines to Maximize your Social Media Presence

Talking about social media and blogging in general, content is often considered the king. Undoubtedly in a way, it is. This is what you put before people, through which they start to develop thoughts about your brand’s image and then they decide whether they follow you or not. The question is whether or not  content is the only thing you …

5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. …

How to Use Social Media Optimization for Higher Visibility

How to Use Social Media Optimization for Higher Visibility

For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking what you already have and then — through experimenting and measuring — figuring out ways …

How to Promote Your YouTube Channel Like a Pro

How to Promote Your YouTube Channel Like a Pro

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t …

Top 20 Content Marketing Tools for 2017

Top 20 Content Marketing Tools for 2017

Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI. Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

The 4 Key Marketing Systems to Attract Organic Search Visitors

The 4 Key Marketing Systems to Attract Organic Search Visitors

It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience is going to be able to find your post in the search rankings. Simply put, if you’re not on the first …

Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now …