5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

6 Reasons Marketers Should Be More Involved in Customer Experience

6 Reasons Marketers Should Be More Involved in Customer Experience

Net new customers. It’s the marketer’s highest calling. And yet, as marketing functions grow increasingly complex and intertwined, new customers are only one piece of the puzzle. Among the many hats we wear, from managing public perception to influencing product development, marketers also play a significant role in servicing existing customers. As more and more companies recognize the strong link …

Content Marketing Strategy: Considering Existing vs. New Customers

Content Marketing Strategy: Considering Existing vs. New Customers

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content marketing created for new vs. …

Is Co-Registration a Lead Generation a Tactic to Consider?

Is Co-Registration a Lead Generation a Tactic to Consider?

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. Learn more about this effective but underrated lead generation tactic. …

How to reverse engineer a content marketing strategy through the customer journey

How to reverse engineer a content marketing strategy through the customer journey

It’s no secret that content marketing is an effective method for reaching and engaging the customer. Through effective storytelling, brands can tap into the emotion of the customer to produce affinity, loyalty, and even advocacy. However, a content marketing strategy lacking in a clear understanding of the customer’s journey can backfire at worst and produce haphazard results at best. I …

What is Influencer Marketing All About?

What is Influencer Marketing All About?

When you have a product or a service to sell, your primary marketing objective lies in finding the shortest and surest way to your customer’s heart. For years, marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some ways have been more effective than others. In …

Five Inexpensive Tips to Get Your Startup Noticed

Five Inexpensive Tips to Get Your Startup Noticed

Congratulations on entering the space and launching your own startup! But, you know you won’t be making much out of it if it remains unnoticed. There are no magical ways for letting the world know about your super cool startup, just a few quick and inexpensive tips to help you attract new business. Make profiles on Facebook and twitter immediately …

Are You Doing Demand Generation Right?

Are You Doing Demand Generation Right?

You’ve heard of lead generation, but what about demand generation? At its core, demand generation is the act of generating demand for the products or services of a business. Instead of just generating leads to sell to, demand generation is a more intensive process that aims to spread marketing messages to audiences that would be receptive to that form of …

How You Can Get More Customers In 2017

How You Can Get More Customers In 2017

The new year is upon us, and businesses are down on planning their marketing strategies for the year. All most businesses want to achieve is more profit, but your marketing strategy is usually not the only thing that needs some fine tuning. Rahul Aggarwal, CEO of one of the largest design and logo marketplace, which has 37,000 registered designers producing …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Do you know how many sites there are in the ecommerce universe? According to Lemonstand , there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s …