10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: But, honestly, it’s hard to find good statistics on how much referral traffic is driven from social, because, until recently, you couldn’t tell how much web traffic was coming from each individual social …

The new Google Voice launches

The new Google Voice launches, bringing a modern look, group chat, photo sharing & more

Confirming reports from earlier this month that a Google Voice update was in the works, Google today has launched a refreshed version of its VoIP calling service on mobile and the web. Largely, the update is about giving the product a more modern look-and-feel, after having not received a major upgrade in years. But the relaunch also includes a few …

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service). …

How to Use Behavioral Data to Create a Seamless Customer Experience

How to Use Behavioral Data to Create a Seamless Customer Experience

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …

3 steps to take your influencer marketing to the next level

3 steps to take your influencer marketing to the next level

If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook, Twitter, email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the message, even if they see …