Behavioural insights and what is really going on in the minds of your customers

Behavioural insights and what is really going on in the minds of your customers

Today’s interview is with Dr. Simon Moore (BSc, PhD, CPsychol), a Chartered business and consumer psychologist who specialises in uncovering emotional and personality influences on behaviour. He is also Management Director of Innovationbubble , a new type of insights agency that, using psychological insights and methodologies, investigates the real reasons that customers behave the way that they do and what …