The top 10 data and analytics stories from CMO for 2015

The top 10 data and analytics stories from CMO for 2015

We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …