The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

The Right CEO When You Launch Might Be the Wrong CEO When the Company Is Growing

Not all startup CEOs are created equal. And, the skill sets a startup needs during its formative days are very different than the skill sets needed when the company starts to scale. Let’s compare the role of a CEO in businesses between zero to $10MM in revenues (early stage), versus the role of CEOs in businesses between $10MM to $50MM in revenues (growth stage) …

6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

4 Ways to Help Build Your Personal Brand Online in 2017

4 Ways to Help Build Your Personal Brand Online in 2017

There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it’s a digital world – not only do most people search online when looking for information about products and businesses, it’s also how they find information about people. Do you know what people will find if they …

10 Advantages of Outsourcing Content Creation

10 Advantages of Outsourcing Content Creation

If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. Outsourcing saves you money. When you hire …

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we launch influencer programs the more benefits we discover for our clients. There is added value of influencers around every turn. Let’s face …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

Working with Industry Influencers

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and far-reaching ways to build your …

Personal branding

Personal branding, your differentiation and value added for your professional life

We often get confused about what our personal is and its value for our professional life. Which social networks is it appropriate to post material for one or the other? How do you keep the two as separate as possible? Should our private, personal, and professional lives be kept separate and if so why? ¨There are ways to at least …

The Five Most Important Digital Marketing Skills for 2017

The Five Most Important Digital Marketing Skills for 2017

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you’ll need to hire for, check …