Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases

Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases

Results of a Nationwide Survey Reveal Millennials Prefer “Peer” Endorsements to those of Celebrities BENTONVILLE, Ark., March 29, 2016–Collective Bias, a leader in shopper-focused influencer marketing, today published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions. The survey, fielded to nearly 14,000 adults in early March, found that 30 percent of consumers …

You Don't Have to be Picture-Perfect to Succeed on Instagram

You Don’t Have to be Picture-Perfect to Succeed on Instagram

While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their existing customers. Contrary to a widespread belief, entrepreneurship and small business ownership is not so glamorous. Yes, we …

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

20 Ways to Grow Your FB Live Audience

20 Ways to Grow Your FB Live Audience

In April 2016, Facebook launched its new Facebook Live (FB Live) feature. Like competitors Meerkat and Periscope, FB Live features streaming video. Users tap the live stream icon on their smartphones and use the phones to broadcast to their timeline. The current system has a 30 minute limit. After broadcasting live, users can then save the video to their timeline. …

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service). …

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is one of the first brands to jump on Twitter’s recently launched live 360 video feature. The online accommodation marketplace is tapping its hosts and local insiders to showcase a selection of homes and experiences currently available to book as part of its recently launched “Trips” initiative. On Friday, the company kicked off its broadcasts with a 360 live-stream …

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website. You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever. Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking …

The keys to activating content across multiple channels

The keys to activating content across multiple channels

Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropriate our time and resources. However, marketers don’t have …

Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed. Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with …

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019. However, marketers’ approach to content marketing needs to …