Why are big brands still searching out successful digital strategies?

Why are big brands still searching out successful digital strategies?

Some big brands are still looking for the best way forward in the transition to digital and are facing a variety of challenges along the way, including internal issues, the need for more dynamic media approaches and the pressure to stay up-to-date in a quickly evolving space. Digital marketing has been an adjustment for all companies, but, in a way, …

How to Generate 75% More Social Media Traffic When You’re Not Popular

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them. Let me ask you a question. When you see the words “social media platform,” what name comes to your mind? I’m willing to bet it’s Facebook, Twitter, or Instagram. Maybe for you, it’s Pinterest, Snapchat, or even YouTube. I realized …

27 Expert Opinions About The Top 3 Social Media Networks in 2017

27 Expert Opinions About The Top 3 Social Media Networks in 2017

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed by Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle and the number one Influencer of the UK by Career Experts. She …

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat users in Germany are overwhelmingly young, and most are keen to keep up with at least some well-known personalities, according to a study by Professor Claudia Gerhards, Ph.D., and students at the Hochschule Düsseldorf (HDE) produced in cooperation with digital strategy agency whylder. Teens dominated Germany’s Snapchat audience, the study found. Nearly two-thirds (65.7%) of users in the four …

What 8 Brand Storytellers Have to Say About the Content People Want to See

What 8 Brand Storytellers Have to Say About the Content People Want to See

At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers. We asked the sponsors of the Brand Storytelling conference, taking place at this year’s Sundance Film Festival, to share their insights on what brands need to do to become …

The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …

6 Characteristics of Great B2B Content

5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry. Below are the …

Social Media Trends For 2017 To Boost Your Marketing

Social Media Trends For 2017 To Boost Your Marketing

I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing. The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it …

Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

How Snapchat will change the music industry in 2017

How Snapchat will change the music industry in 2017

It started with a Twitter video, announcing: New music coming Friday. Then, an Instagram video—revealing a beat, and some lyrics.  But when globally famous pop star Ed Sheeran wanted his fans to experience the first true listen of his new music, he turned to Snapchat. With an augmented reality lens, people could put on a pair of sunglasses, surround themselves …