3 Key Characteristics of the Best Startup CEOs

3 Key Characteristics of the Best Startup CEOs

When you look at the world’s top startups and then at their CEOs, you find similar characteristics across the board. Startup CEOs are crazy enough to start a company from scratch and strong enough to build a rock-solid team around their idea. As a startup CEO, you’ll likely feel that your company’s weight is on your shoulders, while every decision you …

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

Content Marketing Is Going To Change Considerably In 2018

Content Marketing Is Going To Change Considerably In 2018

In the world of content marketing, we’re getting used to the fact that things are constantly in a state of flux. Every year there seems to be an enormous shift in how things operate. 2018 is shaping up to be yet another year where things change considerably, and we have to rewrite the content marketing books. Here’s how. Native marketing …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …

How Not to Get Turned Down by Influencers

How Not to Get Turned Down by Influencers

As the face of communication changes to a widely digital spectrum, it’s important for businesses and brands to realize the importance and value of influencers in their marketing plan. What is an influencer? An influencer is an individual who has an impact on a niche market, audience or community. Influencers are not just individuals who can help your plan become …

Influencer Marketing in 3 Easy Steps

Influencer Marketing in 3 Easy Steps

As a thought leader, you want to spread your ideas and help others along the way. Sometimes your work goes unnoticed, and sometimes it goes unpaid. You know other influencers who seem to have a paid gig going with a new brand every week. How can you get the connections necessary to make that happen for yourself? To answer this …

5 Reasons To Believe In The Power Of Influencer Marketing

5 Reasons To Believe In The Power Of Influencer Marketing

In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s not evolving, and growing. A few years ago the reasons to believe in the power of influencer marketing were simple: Boost brand awareness, and find new brand ambassadors to use in your advertising campaigns. There just …

How to Build Trust and Enhance Your Influence with Content Marketing

How to Build Trust and Enhance Your Influence with Content Marketing

At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s as …

The Paradox Of Buying Influence

The Paradox Of Buying Influence

“You keep using that word. I do not think it means what you think it means.” Inigo Montoya, The Princess Bride. Influencer marketing is somehow both buzzword of the moment and the ‘next big thing’. See “10 Reasons Why Influencer Marketing is the Next Big Thing” or any one of dozens of such recent articles. As ad-blocking grows, two thirds …