New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

3 Key Characteristics of the Best Startup CEOs

3 Key Characteristics of the Best Startup CEOs

When you look at the world’s top startups and then at their CEOs, you find similar characteristics across the board. Startup CEOs are crazy enough to start a company from scratch and strong enough to build a rock-solid team around their idea. As a startup CEO, you’ll likely feel that your company’s weight is on your shoulders, while every decision you …

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

Content Marketing Is Going To Change Considerably In 2018

Content Marketing Is Going To Change Considerably In 2018

In the world of content marketing, we’re getting used to the fact that things are constantly in a state of flux. Every year there seems to be an enormous shift in how things operate. 2018 is shaping up to be yet another year where things change considerably, and we have to rewrite the content marketing books. Here’s how. Native marketing …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …