How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

20 Benefits Of Using Social Media For Business

20 Benefits Of Using Social Media For Business

Benefits of using social media for business can do deep impact for small businesses and large-scale businesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new products and business towards people from social media. This article basic objective will be the benefits of using social media, but before heading to it, we’ll take a …

Social Media Marketing vs Traditional Marketing for Small Businesses

Social Media Marketing vs Traditional Marketing for Small Businesses

There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see it, is market approach. First of all, traditional marketing is designed to have a shotgun effect, i.e. mass marketing …

4 Reasons Why Your Business Should Invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety …

How to Rise Above the Social Media Noise in 2017

How to Rise Above the Social Media Noise in 2017

The key to success in social mediais not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and …

Thought Leadership: How to Become Known to People Who Matter

Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? To explore how to become known, I interview Mark Schaefer. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media …

How to Use Social Media to Grow Your Startup

How to Use Social Media to Grow Your Startup

When budgeting for the growth of your startup, expenses can quickly add up. Thanks to social media, marketing doesn’t have to be a big expense, or even an expense at all. You have access to all different types of people on social media and chances are your ideal audience is on there. If you’re ready to use social media to …

The Difference Between Content Marketing and Social Marketing

The Difference Between Content Marketing and Social Marketing

What’s the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Content marketers are often hyper-focused on how their content is received …

Small Businesses Save Time & Sanity With Social Media Marketing Tips

Small Businesses Save Time & Sanity With Social Media Marketing Tips

Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank conducted a survey back in 2011 which suggested that up to 81% of small businesses had no online presence (Lentz, O’Leary & Sheehan, 2011). One of the biggest issues facing small businesses boils down to small businesses not having the …