Do These 5 Things if You Want to Become a Public Speaker

Do These 5 Things if You Want to Become a Public Speaker

Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the audience which is advantageous for anyone that’s looking to grow a business or advance in their career. However, the journey to becoming a public speaker isn’t one that comes overnight. Like anything else, …

5 Reasons To Believe In The Power Of Influencer Marketing

5 Reasons To Believe In The Power Of Influencer Marketing

In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s not evolving, and growing. A few years ago the reasons to believe in the power of influencer marketing were simple: Boost brand awareness, and find new brand ambassadors to use in your advertising campaigns. There just …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

In just over half a year, the average monthly search for “influencer marketing” has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). For many brands in …

Why Aren't Brands Embracing B2B Influencer Marketing?

Why Aren’t Brands Embracing B2B Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, retail, media, and agency marketers. But here’s the problem: where’s the data about whether or not influencer marketing works for …

Social Media Management: Who

Social Media Management: Who, What, When and Where to Post

Having a successful social media marketing strategy is all about knowing how to play the field, or in this case fields. Every platform brings with it a specific form of content and audience. Not knowing the details of each can lead to major disasters for your social media campaigns. To prevent this from happening, we’ve broken down the four W’s …

Why Your Startup Needs Social Media

Why Your Startup Needs Social Media

For those who haven’t got the memo, it’s no secret that social media has become quite popular over the last couple of years. Actually, “quite popular” is a biiiit of an understatement. A recent study shows that 97% of online adults aged 16-64 have visited or used a social network within the last month. Almost all of the world’s active …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

How to Level Up Your Content Marketing Maturity

How to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true …

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales. While several industries are ever present and consistent in their social media marketing game, with 70.7 …

How brands can use social media analytics in 2017

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017? It’s interesting to examine how social media analytics change the landscape of digital marketing, as their sophisticated use brings out more opportunities for marketing campaigns with a clear ROI. I discussed the latest trends in …