The 30 Most Influential People in Social Customer Service

The 30 Most Influential People in Social Customer Service

We’ve opened the annals of Social Media stars from inception until now and compiled a list of the thought leaders, innovators and trailblazers who have had the greatest impact on Social Customer Service. What started as a platform for customers to to vent every qualm to an endless sea of fellow social users, social has now matured into a series …

Influencer marketing for food brands

Influencer marketing for food brands

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to develop a connection with people who can give you access …

How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …

Social Media Marketing for Hotels and Resorts: 10 Tips

Social Media Marketing for Hotels and Resorts: 10 Tips

Are you looking to take your hotel or resort to the next level through social media? Well, you have come to the right place. Through a few social media marketing techniques you see an increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel …

The Importance of Personal Branding in Direct Sales

The Importance of Personal Branding in Direct Sales

The importance of personal branding in direct sales is a topic many direct sellers ask about. Direct Sales is a unique but growing sales model. Your mother or your grandmother might have only heard of companies like Tupperware, Avon and Mary Kay. Today there are hundreds of companies using a sales force of consultants, demonstrators or presenters to get their …

10 ways nonprofits and small businesses can leverage social media

10 ways nonprofits and small businesses can leverage social media

One great thing about social media marketing is that it can work for everyone—from a local flower shop to a church charity to a fortune 500 company, social media matters. Social media has something available for you in order to help your business be successful, so don’t be discouraged if you don’t have a huge following or a giant advertising …

7 Surefire Ways To Fail At Lead Generation Using Content Markting

7 Surefire Ways To Fail At Lead Generation Using Content Markting

The content on your web pages, blog posts, landing pages and downloadable educational resources gives you an opportunity to attract prospects, build trust with them and answer questions critical to their buyer journeys. Without content, your digital marketing assets would be a series of empty web pages. Content is everything. If you fail to make it a cornerstone of your …

Influencer marketing: With 960% ROI

Influencer marketing: With 960% ROI, how can you ignore it? (VB Live)

With an extraordinary 960% ROI, influencer marketing should be a top priority. But who should you connect with, how do you develop the relationship, and how can you leverage it effectively? Join this interactive VB Live event for insight into getting the best results. Who are they going to believe — you, the person looking to make a profit from …

A-List Influencers: All Reach

A-List Influencers: All Reach, No Relevance

Scour the social media feeds of celebrities and high-end fashion bloggers and you’ll likely see a few sponsored posts pop up promoting everything from designer clothing lines to hair care gummy bears to water bottles. On some level, it makes sense to pay A-listers with millions of followers to blast out your messages to masses. After all, if thousands of people are seeing your …