Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1 it’s important for every company to be proactive about its online reputation. Image credit: Shutterstock —Shares January 31, 2017 With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …

Hiring the Perfect Person to Run Your Social Media

Hiring the Perfect Person to Run Your Social Media

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s2016 Benchmark report, 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. If …

How to stop arguing and actually change someone's mind on social media

How to stop arguing and actually change someone’s mind on social media

Whenever a major story breaks in the social media age, from the supreme court judgement on article 50 to the news that roast potatoes can apparently cause cancer – it sparks a heated debate. And in this post-truth world of alternative facts even the US president conducts his battles on Twitter. But what if you’re less interested in just shouting …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that …

Twitter launches “Explore

Twitter launches “Explore,” a new home for Moments, trends, search and live video

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead,Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, including trends, Moments, search, and featured live video streams. The change will …

A Good Digital Strategy Creates a Gravitational Pull

A Good Digital Strategy Creates a Gravitational Pull

Thanks to social media, the most important influences on your business often happen when you aren’t in the room. When people connect peer-to-peer, there is a shift in the locus of control. In effect, you need to have influence from a distance. Our mental models are ill-suited for this challenge. Influence from a distance requires a different way of thinking and …

How Brands Use 360 Video (And Why You Should Too)

How Brands Use 360 Video (And Why You Should Too)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. There is a lot of …

5 Big Content Marketing Strategy Trends to Know This Year

5 Big Content Marketing Strategy Trends to Know This Year

If you want your content marketing to succeed, then you need a strategy. You can’t just create content and expect people to find it and love it. When creating your content, you need to keep three important elements in mind: So when it comes to creating content, what are the most effective content types for companies? And what are the …