How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales Stop wasting money on ads that don’t work and start using these tips to make more sales. Image credit: Shutterstock —Shares February 18, 2017 You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …

How to Use Facebook Ads to Boost Your Best Content

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social …

Social Media Marketing 2017: What's Working Now

Social Media Marketing 2017: What’s Working Now

Understanding and using social media is a crucial part of my job, and I’m guessing it’s the same for you. Social networks are not only channels for customer support, they also provide vital distribution for our content and drive traffic back to our sites. Whenever I need to get a more granular view of recent developments, I always turn to …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

Why Your Content Marketing Is Failing and How to Fix It

Why Your Content Marketing Is Failing and How to Fix It

Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like. This post will outline some of the most common reasons your content marketing may be failing and what you …

Personal branding

Personal branding, your differentiation and value added for your professional life

We often get confused about what our personal is and its value for our professional life. Which social networks is it appropriate to post material for one or the other? How do you keep the two as separate as possible? Should our private, personal, and professional lives be kept separate and if so why? ¨There are ways to at least …