How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

How Social Media Impacts Google Rankings

How Social Media Impacts Google Rankings

You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

7 Benefits of Using Hootsuite to Manage Your Social Media

7 Benefits of Using Hootsuite to Manage Your Social Media

It is no secret that social media is important to building your company’s brand. However, keeping up with continual posting and connecting with your customer base can be difficult and incredibly time consuming. Is there a way to strike a balance? Hootsuite is an incredibly useful application for managing social media network channels. Often referred to as a social media …

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Social media marketing has been around for years now, with businesses of all sizes using it to increase their brand awareness and to connect with their audiences. However, as with any emerging market, mistakes are being made that could be affecting your social media success. In this blog post, I’m going to share 3 of the top mistakes I’ve noticed …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …

10 Quick Tips for Creating Compelling Videos for Social Media

10 Quick Tips for Creating Compelling Videos for Social Media

You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online …