7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

Why Instagram Won 2016 and Snapchat Didn't

Why Instagram Won 2016 and Snapchat Didn’t

Instagram shows no signs of slowing down. The service now boasts a whopping  600 million active monthly users , and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes place on Instagram. Yes, Snapchat took the industry …

Why influencers are not programmatic

Why influencers are not programmatic

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already …

Dear Brand Marketers

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It’s Not.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media. Many brand and digital marketers are poorly confusing influencer marketing with earned …

4 things that can go wrong in an influencer campaign (and how to fix them)

4 things that can go wrong in an influencer campaign (and how to fix them)

Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be a great way to reach untapped audiences. But it’s not as easy as you think — and does not always go as …

6 tools for a better

6 tools for a better, smarter social media influencer campaign

One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis. Always think twice before pitching the influencers anything: …

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Travel brands want to reach new audiences and regularly use social media influencers with large social media followings to connect with them. Marketers and influencers alike agree that the authenticity of a social media project should be grounded in every campaign, and that it’s best to work with each other directly rather than going through agencies or other services. But they diverge …

5 tips for successful influencer outreach

5 tips for successful influencer outreach

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, …

10 Steps to Build Your Stature as an Influencer

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster your brand. Sounds good, right? But how do you go …

6 Secrets to Getting a Social Influencer's Attention

6 Secrets to Getting a Social Influencer’s Attention

A recommendation could instantly net you some new followers and set you up for future opportunities (such as interviews and collaborative content) with that influencer. And that’s all good and well. However, if you’ve ever tried executing this strategy on a whim, you know it’s not that simple. Influencers generally have hundreds of thousands of followers, and getting their attention isn’t …